Dung Ngo is a Multidisciplinary Designer based in HCMC, Vietnam.

Fueled by pop culture, design thinking, and extensive research, Dung is into crafting sophisticated concepts with an eye for detail and an experimental mindset. His motto is to realise visual solutions that strike a balance between artistic and commercial goals.















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Project 02



The Cassette - From The Abyss to The Edge of Light

Centered around the abstract tension and the contrast of black and white values, the visual identity of The Cassette’s sophomore album unfolds across all touchpoints: from the physical CD packaging to audio-reactive visualizers, editorial, and product photography. Each element is arranged dynamically to channel the album’s themes of struggle and awakening, crafting a cohesive and immersive identity.

Year
2023
Client
The Cassette, Warner Music Vietnam
Design Direction
Dung Ngo
Packaging Design
Dung Ngo
Visualizer
Dung Ngo, Nhi Ton, Dinh Kha
Support
Tinh Truong, Bam Tran

Physical Album Photoshoot
Photographer
Dung Ngo
Concept & Styling
Dung Ngo
Lighting
Bam Tran

Scope of Work
Art Direction, Typography, Packaging Design, Product Photography, Visualizer


Concept: The interplay between light and darkness

 The album reflects a duality: part dark and mysterious, part vibrant and accessible, much like a personal diary chronicling a contrasting emotional journey. This narrative inspired me to develop a visual identity that embodies the album’s complex, dreamlike progression.



Variable Typography

Song titles were designed from the lightest weight to the boldest weight, capturing the contrast of light and darkness.

Packaging Design

 The interplay between light and darkness is continued to be experimented through distortion, refraction, and transitioning effects in other items of the album packaging.




Audio-Reactive Lyric Videos

 The songs were to brought to life using TouchDesigner, which creates dynamic, audio-reactive visuals. Additionally, varying font weights were employed in the lyrics to be cohesive with the packaging design.






Event Photography

 In May 2024, The Cassette’s sold-out showcase and fansign event took place in Ho Chi Minh City. Projected onto large screens and woven into venue decorations, these visual elements helped transform the band's performance into a fully immersive experience.






Reflection

This project was a milestone where I wore multiple hats, from art direction to printing and technical production. It challenged me not only to design visuals but to bring them to life across mediums, from print to stage to screen, especially in the entertainment industry that I aspire to have more opportunities to work in.
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©2025 Dũng Ngô.