Fueled by pop culture, design thinking, and extensive research, Dung is into crafting sophisticated concepts with an eye for detail and an experimental mindset. His motto is to realise visual solutions that strike a balance between artistic and commercial goals.
Fueled by pop culture, design thinking, and extensive research, Dung is into crafting sophisticated concepts with an eye for detail and an experimental mindset. His motto is to realise visual solutions that strike a balance between artistic and commercial goals.
About
Project 11
2022
Art Direction
Dung Ngo
LookDev & 3D Animation
Dung Ngo
Editorial Design
Dung Ngo
Supervisor
Giang Nguyen
Scope of Work
Art Direction, LookDev, 3D Animation, Interactive, Typography, Editorial
Metamorphosis: Mementos
“Mementos” is a typographic exploration that transforms “Metamorphosis” from a novel into an experience. Beyond presenting the text as a static medium, with influence from German Expressionism, this project reimagines typography as a living entity, mirroring the grotesque physical and psychological changes that the main character endures. At the core of this transformation is the novel’s system of symbols—the bug, the clock, the apple, and the violin—each marking key phases of the main character’s deterioration. Through this immersive reimagining, Mementos blurs the boundary between literature, design, and sensory experience.
Big Idea
Art Direction
I decided to employ the medium of 3D since it could enhance the effect, turning the letters and symbol into organic, breathing, moving, living creatures.
Sketches
Although Metamorphosis is packed with metaphorical imageries, I shortlisted them down to 4 symbols: the bug, the clock, the apple, and the violin since they are most prominant imageries that mark the main phases of the story.
Book Layout Design
AR Card Design
3D Morphing Animation
The treatment for the 3D material and the animation aimed to embody the notion of transition, transformation, or to be exact, deformation. As the symbols and letters morph, they emphasize the deformation process of the story.
AR Experience Demonstration
As the viewers scan the memento card, they will experience the morphing of the words into symbols. To make it even more interactive, the viewers could freeze and continue the morphing transformation at any moment by tapping on the screen. This allows them to inspect the morphing more thoroughly and thus, engage with the project better.
The AR Experience is demonstrated in the video below.
The AR Experience is demonstrated in the video below.