Dung Ngo is a Multidisciplinary Designer based in HCMC, Vietnam.

Fueled by pop culture, design thinking, and extensive research, Dung is into crafting sophisticated concepts with an eye for detail and an experimental mindset. His motto is to realise visual solutions that strike a balance between artistic and commercial goals.















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Project 06



Vu. - Bao Tang Cua Nuoi Tiec

Bao Tang Cua Nuoi Tiec (Museum of Regrets) marks the third studio album from Vu., one of Vietnam’s most influential indie artists. Each of the album's ten tracks is imagined as an exhibit within a “museum of regrets,” symbolized through the system of design elements such as burnt paper textures, and sentimental keepsakes as artefacts. The album’s visual identity extends beyond album packaging design into concert installations and merchandise, creating a cohesive, immersive experience.

Year
2024
Client
Vu., Warner Music Vietnam
Design Direction
Dung Ngo
Packaging Design
Dung Ngo
Physical Album Production
Nhi Ton,  madbabycatz

Physical Album Photoshoot
Photographer
Dung Ngo
Concept & Styling
Dung Ngo
Lighting
Bam Tran
Scope of Work
Design Direction, Typography, Packaging Design, Product Photography




Concept: Sign of The Times

 The visual identity draws inspiration from the structured, institutional nature of a museum, where memory, emotion, and artifact are preserved within a system of order. By fusing the bureaucratic, hierarchical language of archival systems with a sense of personal sentimentality, the identity reflects how regrets and memories are often catalogued, revisited, and reinterpreted over time.


Packaging Design

 The interplay between light and darkness is continued to be experimented through distortion, refraction, and transitioning effects in other items of the album packaging.




Artefact Design

 Each track in the album is represented by a symbolic artefact, carefully curated as a sentimental keepsake that directly relates to the song’s lyrics. These objects encapsulate the emotional core of each story, serving as visual metaphors drawn from moments of longing, regret, or personal reflection. Though varied in form, the artefacts are unified through a consistent lighting and material language, reinforcing the systemic, archival nature of a museum.





Concert & Booth Design

 The visual identity extended seamlessly into the concert tour, encompassing booth design, stage graphics, LED screens, and environmental visuals. With over 22,000 attendees across the country, Bao Tang Cua Nuoi Tiec became the most attended concert tour by a Vietnamese solo artist in 2024.











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